More options, more work? It doesn’t have to be. Using our frozen, qualitative products, you can easily add a second, superior fry or high-end potato product to your menu to greatly boost your business and profitability. Your customers will love having the extra option, and surely love the taste. One small change, one big impact.
"I'll have the usual please". That’s what you want to hear, right? A loyal customer coming back for their favorite dish. But what if … they actually want more. Something else, something extra. In-house market research shows 9 out of 10 customers want to be more in the driver’s seat in France, while in the UK 8 in 10 have that same desire. Yes, they have their (trusted) main. What about the potato-based side?
Food pairing matters. Being able to perfectly match the side with the main is now the second most important drive for customers, after taste. In comes your second, superior fry or premium potato product. Not just sloppy seconds, but an opportunity to set yourself aside. And yes, research confirms they are willing to pay more when you can give them an alternative to traditional fries. Meeting the clients’ need for variation, you maximize your bottom line with a product that offers more profitability.
