What’s new in Potato Paradise? Discover deep dives into the retail and food service markets, read our expert takes on market developments and see how we evolve as a company.
Also curious about the latest potato product trends? Head over to our Potato Concepts and start salivating at your screen.
The French fry? Think again. In the global frozen potato market, France holds a fascinating position. It’s at once traditional and forward-looking, indulgent yet health-aware, and perhaps most notably: proudly local. For retailers and brands looking to win shelf space, let’s have a good look at the nuanced profile of the French consumer.
More and more consumers expect specific air fryer instructions.
But today, many packs still only show oven or fryer times — and that creates friction.
Highlighted in our Back to the Future trend report, consumers are craving sensorial exploration and global influences in food. We’re seeing preferences shift. Away from the plain and toward the adventurous. And frozen potato products are following suit. That doesn’t mean people are giving up on their trusted favorites. But they are embracing new seasonings that bring a sense of discovery to everyday meals.
Agristo hosted an exciting webinar on the top trends shaping food service and retail in 2025. Potatoholics and experts Anthony Pattijn (International Product Manager Food Service), Marie Meguerba (International Product Manager Retail), and Lander Claeys (Culinary Product Advisor), shared valuable insights into how these trends are influencing consumer behavior and the frozen food landscape. Missed the session? No worries! Here’s a recap of the key takeaways and actionable strategies to keep your business ahead of the curve.
In the last decade, the global economy has undergone a profound transformation, and so has Agristo. As a company in the midst of rapid growth, we closely monitor economic transitions in the food industry, aiming to transform these changes into opportunities. We’re excited to announce a pivotal step in our growth strategy: expanding further within Europe and establishing our first production site in the United States.
The private label sector in Europe has seen remarkable growth the past 20 years, capturing increasing market share in both volume and value. This trend, which gained momentum during the pandemic, is showing no signs of slowing down. In the first half of 2024, European market value share of private label rose by yet another 0.5% compared to end of 2023, reaching 38.6%. Let’s take a deep dive in what drives this growth, the strategies that enable these brands to close the gap between volume and value share, and what categories and countries lead the charge.
