Katsu curry fries
Rich, aromatic, and slightly sweet. inspired by the beloved curry sauce. Hugely popular both in Japan and the UK, and a guaranteed flavor adventure.
The must-have fries in retail now perfected for air fryer use. Specifically developed for the air fryer, you get the best level of crisp. But we didn’t stop there: expect improved coloring for that irresistible golden-brown tint and shorter cooking times than many manufacturer brands.
In short: faster, crispier, and always golden brown. Because your consumers today want more than convenience. They want fries that make them walk on air.
The must-haves … and beyond
But we didn’t stop at the classics. Based on extensive market research and concept testing, we spotted two clear winners in consumer minds: flavored fries and air fryer optimized alternatives.
In fact, they scored 96% and 95% purchase intent respectively. Pretty convincing, right?
And with air fryer usage climbing fast, driven by the desire to cook with less oil and in a healthier way it’s clear that air fryer fries are no longer a nice-to-have. They’re a must. That's why we took it a step further.
Introducing: our seasoned air fryer fries
For consumers hungry for sensorial exploration, we created a brand-new seasoned fry range, also optimized for the air fryer. Made with natural flavors, these fries offer an authentic, clean-label taste that today’s shoppers crave.
Curious how we selected our flavors? We drew inspiration from trending cuisines and concept-tested ideas, working off insights shared earlier in our blog post on why seasonings are hot in potatoes. The result is a group of global hits.
Let's meet the flavors
Pesto fries
Infused with basil pesto and a hint of parmesan cheese. Herby, cheesy, and unforgettable. With visible green specks that make them stand out at shelf.
Chicken salt fries
Straight from Australia: the ultimate umami seasoning. Salty, savory, and perfect for guilt-free indulgence.
Chili lemon fries
A zesty kick of light chili spice balanced with tangy lemon notes. Perfectly fitting in both Mediterranean and Mexican concepts.
Let's make it happen
Spice things up and become a leading standard in the growing air fryer space. Let’s talk!
Related blog posts
Retail
Why air fryer guidance matters
More and more consumers expect specific air fryer instructions.
But today, many packs still only show oven or fryer times — and that creates friction.
Retail
Bold seasonings are hot in potatoes
Highlighted in our Back to the Future trend report, consumers are craving sensorial exploration and global influences in food. We’re seeing preferences shift. Away from the plain and toward the adventurous. And frozen potato products are following suit. That doesn’t mean people are giving up on their trusted favorites. But they are embracing new seasonings that bring a sense of discovery to everyday meals.
Foodservice
Trend report 2025 – What’s cooking in retail & food service? - webinar recap
Agristo hosted an exciting webinar on the top trends shaping food service and retail in 2025. Potatoholics and experts Anthony Pattijn (International Product Manager Food Service), Marie Meguerba (International Product Manager Retail), and Lander Claeys (Culinary Product Advisor), shared valuable insights into how these trends are influencing consumer behavior and the frozen food landscape. Missed the session? No worries! Here’s a recap of the key takeaways and actionable strategies to keep your business ahead of the curve.