
Katsu curry fries
Rich, aromatic, and slightly sweet. inspired by the beloved curry sauce. Hugely popular both in Japan and the UK, and a guaranteed flavor adventure.
The must-have fries in retail now perfected for air fryer use. Specifically developed for the air fryer, you get the best level of crisp. But we didn’t stop there: expect improved coloring for that irresistible golden-brown tint and shorter cooking times than many manufacturer brands.
In short: faster, crispier, and always golden brown. Because your consumers today want more than convenience. They want fries that make them walk on air.
But we didn’t stop at the classics. Based on extensive market research and concept testing, we spotted two clear winners in consumer minds: flavored fries and air fryer optimized alternatives.
In fact, they scored 96% and 95% purchase intent respectively. Pretty convincing, right?
And with air fryer usage climbing fast, driven by the desire to cook with less oil and in a healthier way it’s clear that air fryer fries are no longer a nice-to-have. They’re a must. That's why we took it a step further.
For consumers hungry for sensorial exploration, we created a brand-new seasoned fry range, also optimized for the air fryer. Made with natural flavors, these fries offer an authentic, clean-label taste that today’s shoppers crave.
Curious how we selected our flavors? We drew inspiration from trending cuisines and concept-tested ideas, working off insights shared earlier in our blog post on why seasonings are hot in potatoes. The result is a group of global hits.
Rich, aromatic, and slightly sweet. inspired by the beloved curry sauce. Hugely popular both in Japan and the UK, and a guaranteed flavor adventure.
Infused with basil pesto and a hint of parmesan cheese. Herby, cheesy, and unforgettable. With visible green specks that make them stand out at shelf.
Straight from Australia: the ultimate umami seasoning. Salty, savory, and perfect for guilt-free indulgence.
A zesty kick of light chili spice balanced with tangy lemon notes. Perfectly fitting in both Mediterranean and Mexican concepts.