Trend report 2025 – What’s cooking in retail & food service? - webinar recap

Foodservice

Agristo hosted an exciting webinar on the top trends shaping food service and retail in 2025. Potatoholics and experts Anthony Pattijn (International Product Manager Food Service), Marie Meguerba (International Product Manager Retail), and Lander Claeys (Culinary Product Advisor), shared valuable insights into how these trends are influencing consumer behavior and the frozen food landscape. Missed the session? No worries! Here’s a recap of the key takeaways and actionable strategies to keep your business ahead of the curve.

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Get a glimpse of the key insights waiting for you below. Explore the full Agristo Trend Report 2025 for an in-depth analysis, market data, and expert recommendations. Uncover detailed insights into consumer behavior, product innovations, and the market trends shaping the future of food service and retail.

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Timeless Traditions: nostalgia with a Modern Twist

Nostalgia remains a strong emotional driver in food choices, with consumers craving familiar, comforting dishes reminiscent of Grandma’s kitchen. However, modern consumers also seek convenience and premium quality.

In retail: Shoppers are drawn to classic dishes with elevated ingredients like truffle, mushrooms, and mature cheddar cheese, offering a homemade feel without the effort.
In food service: Restaurants are enhancing traditional favorites with premium toppings such as parmesan cheese, truffle oil, and herb-infused sauces, justifying a higher price point while evoking fond memories.

Key takeaway: Consumers want innovative twists on classic favorites and a connection to the story behind their food.

Elevating experiences: a sensory journey

Consumers expect more than just a meal—they seek memorable experiences that engage all senses.

In retail: Texture is a top decision-making factor, with products like waffle fries and crinkle cuts standing out. The rise of air fryers is further enhancing product texture, offering a crispy finish in minutes.
In food service: Customization is key. Offering globally inspired toppings and allowing diners to mix and match potato dishes boosts engagement and loyalty.

Key takeaway: Texture, bold flavors, and customization elevate the dining experience and keep consumers coming back.

Instant gratification: fast, versatile, and high-quality

In today’s fast-paced world, consumers demand quick solutions without compromising on quality.

In retail: Versatile products that fit any meal occasion are winning over consumers. Clear packaging with multiple cooking instructions (oven, air fryer, microwave) is essential.
In food service: Speed is crucial. Innovations like two-minute fries and crispy delivery-friendly options ensure that quality isn’t sacrificed for convenience.

Key takeaway: Speed, versatility, and clear communication drive consumer satisfaction and loyalty.

Final thoughts

As we look ahead to 2025, these three trends - timeless traditions, elevating experiences and instant gratification - will shape the future of food service and retail. By embracing nostalgia with modern touches, offering sensory-rich experiences, and delivering fast yet high-quality options, businesses can meet evolving consumer expectations.

Have questions or need more insights? Reach out to our team at marketing@agristo.com. Let’s navigate the future of food together!

Thank you to our experts Marie, Anthony, and Lander for sharing their invaluable knowledge during the webinar. Until next time!

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