Retail
Why air fryer guidance matters
Retail
More and more consumers expect specific air fryer instructions.
But today, many packs still only show oven or fryer times — and that creates friction.
When consumers can't find clear air fryer guidance, they feel puzzled, unsure, and sometimes even discouraged to buy again. Especially first-time buyers are looking for easy reassurance: “This product works in my air fryer … and it’s going to turn out great!”
Start with the essentials: clear classic instructions
The first thing consumers look for? Time and temperature.
This basic information builds confidence and gets them started the right way.
Important note:
Every air fryer is different. Cooking results can vary depending on device size, brand, and model.
Visual tip:
• Icon: Clock + temperature symbol
• Text: "10–12 min | 180°C — Adjust for your device."
4 tips to take it further
Once the basics are clear, a few extra cues help create the perfect experience.
1. Preheat for perfection
Why it matters: Preheating locks in the crisp.
Visual tip:
• Icon: Air fryer with heat waves or temperature icon.
• Text: "Preheat for best result."
Short, strong, and visually clear.
2. Don’t overcrowd
Why it matters: Overfilling the basket can lead to steaming, not crisping. Consumers often don't realize.
Visual tip:
• Icon: Top view of air fryer basket with layer of fries.
• Text: "Single layer for better crisp.
Let the difference be seen.
Additional note
Think about optimizing your pack sizes for the rising air fryer culture. Smaller portion packs and snack-size bags are trending, making it easier for consumers to air fry in one go, without overcrowding.
3. Shake things up
Why it matters: Shaking midway ensures even overall crispness. No soft spots.
Visual tip:
• Icon: Air fryer basket with motion lines.
• Text: "Shake it halfway"
Add energy with dynamic icons.
4. Highlight healthy oils
Why it matters: Consumers care about health. A common worry according to our concept testing: "Are these fries made with healthy oils?" Most air fryer fries today are already made with sunflower oil — so highlight that.
Visual tip:
• Icon: Sunflower with a drop of oil.
• Text: "Made with sunflower oil"
Positive messaging builds trust.
In summary
Your packaging is the last handshake before the fryer. With just a few well-placed steps — mostly shown through icons and minimal wording, you guide every consumer to crispy fries and a great experience.
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