Why we chose Grand Forks

Two communities rose to the top: Grand Forks, North Dakota and a strong contender in Wisconsin. Both invited us with open arms. From local leaders to growers and businesses, the mindset was constructive and forward-looking. People understood we aim to build with the community—not at its expense—and that shared intent mattered to us.

In the end, we selected Grand Forks because its benefits align most closely with what we need right now and where we’re headed. The Red River Valley offers proximity to the crop and a deep grower expertise. Before deciding, we ran testing fields with leading potato varieties alongside local partners to validate texture, sizing and yield stability under regional conditions. Those trials gave us confidence that we can meet our specifications consistently using locally grown potatoes.

The region also gives us room to scale thoughtfully. There’s space to phase capacity as demand grows, without redesigning the site every time we add a line. On the practical side, Grand Forks connects us to north-central logistics corridors that keep product moving to retail and foodservice partners across the U.S.—helping protect timelines and in-stocks. Pair that with a community that champions agriculture and shows up as a partner, and you have a location that supports reliable quality today and durable growth tomorrow.