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Introducing: the SideFryTM
Serve a story, not ‘just a side’
Imagine this: your guests sit down, scan the menu, and their eyes light up. Not because they’re settling for the usual fries on the side, but because they get to choose. To create. To turn a meal into their own masterpiece.
Today's diners want more than a plate … they want a say. They want to personalize, customize, and have a hand in their own dining experience. And you, chef, are the one who can give it to them.
A new kind of hunger
Picture a family gathering at your table. The father is feeling like having crispy fries, the daughter dreams of Instagrammable waffle-cut fries, and the mother eyes a seasoned side. What once was a simple "fries or no fries?" moment has become an open invitation to add a personal touch.
Across Europe, 56% of guests already pair their meals with potato sides, tell our in-house market research. But when asked if choosing their specific side matters, a whopping 90% said "absolutely." That’s a 34% gap between the current experience and what guests truly desire.
They’re not just ordering food. They’re making memories. And they're waiting for chefs like you to offer them the freedom to do so.
What a SideFryTM can do for your business
SideFry™ was born from a simple but powerful idea: guests want more control, and chefs deserve smarter solutions. It's a curated collection of premium potato sides that: ignites excitement at the table, transforms meals into memorable experiences and helps kitchens run smoother, faster, and more profitably.
For the consumer
• More choices, more fun
Think of the joy when guests realize they can mix and match sides. A crispy classic here, a spicy seasoned wedge there. Every plate becomes a unique, shareable moment.
• Sense of ownership
Food pairing matters. In a world of endless customization, the option to perfectly match a side to a main isn’t just appreciated—it’s expected. People love to pick favorites. It validates their preferences, makes them feel unique and boosts their connoisseur credibility. So when the picky eater, the adventurous foodie, and the classic traditionalist can all get what they want, everyone wins. Especially your reviews.
For the chef
• Less food waste
With SideFry™’s two-year shelf life and portion-smart options, you can offer variety without flash-forwards to inventory issues and food waste. Versatility meets sustainability.
• Bigger checks
Guests are willing to pay more when they can personalize their plates. A simple "Would you like to add another side?" becomes an effortless upsell. Use our SideFryTM products as they are or add your one-of-a-kind seasoning to give them a personal touch. We’re not here to tell you how to run your business. But the math is deliciously simple: more fries = more revenue.
SideFryTM's main stairs
Sidewinders® fries
Our patented Sidewinders® fries pack the golden combo: a generous, fluffy middle and a super crispy texture on the outer ends.
Mini crunchies
Bite-sized delight that are irresistibly crunchy. Ideal for snacking or – you guessed it – as an alternative side.
Sweet potato fries
With a naturally sweet flavor and mean crunch, sweet potato fries are the ultimate choice for conscious indulgence.
Mash deluxe
Our creamy potato mash is your deluxe, easy to portion solution that serves as the perfect base for so many dishes.
Why SideFry™ stands out
SideFry™ isn’t about flooding the menu with options. It’s about giving guests the freedom to choose with intention — and giving chefs the tools to make it easy, profitable, and unforgettable.
Others may chase margins alone. With SideFry™, we chase smiles, stories, and second helpings. Because when you put pleasure first, profitability follows naturally.
And while ranges like SmartChef™ focus on maximizing kitchen convenience, SideFry™ focuses on maximizing the guest experience. It’s not just a solution. It’s a celebration, a story. With every story kicking off with a simple question: "Which fries would you like with that?"
So, talking from chef to chef — are you ready to serve more than ‘just a side’?
Let’s make every plate a personal story.