Not just some profit on the side
SideFry™ is one of the simplest and most effective ways to grow margin, elevate perceived value and drive repeat visits. Run your own numbers in just a few clicks.
SIDEFRY™: More choices. More flavor. More profit.
What if you could give your guests the plate customization they crave today, while your kitchen keeps running just as it did the day before. No extra chaos. Just extra profit. Sounds like good business, yes?
Why SIDEFRY™ is your must-have
SIDEFRY™ is a selection of premium potato products. Simply put: your trusted potato base. Something for chefs and shoppers alike. To make it their own. Consistent quality, ready for a chef’s signature.
Why is it your must-have? Expectations. Consumers expect more. A lot more. For their potato sides, the story’s no different. More choices, more flavor, more reasons to get excited about their plate. Kitchens, on the other hand, have trouble handling more. You have enough on your plate as it is. SIDEFRY™ bridges these gaps by giving guests and shoppers the choices they want and chefs the simplicity they need.
What guests expect:
Customization beyond the default
Flavor beyond the fries
Texture and taste consistency
A shareable and memorable plate
What chefs struggle with:
SKU overload
Limited time and space for menu innovation
Inconsistent output across shifts and locations
Margin and resource pressure
The SIDEFRY™ solution
Friction is just a fry with some extra letters. That’s where SIDEFRY™ shines, taking these 4 frictions away. Our products unlock three major advantages. Each one is a lever chefs can pull immediately – and all three work together to create better chef and consumer experiences and better business outcomes.
1. Consistent quality, consistent experiences
Trusted base with reliable, consistent texture
Performs across (air) fryers, ovens and service modes
Cuts risks, waste and complaints
2. Built for flavor and fun
Cuts designed to hold seasonings & toppings
Create differentiation with minimal effort
Turns flavor twists into margin drivers
3. More choices, better experiences
Move from "fries with that?" to "which side?"
Boost value & drive upsell
Provides menu flexibility instantly
From freezer to plate: how it works
SIDEFRY™ fits seamlessly into your existing workflow. No extra training. No new equipment. No complexity. After choosing your base, it’s a straightforward game.
Prepare like your current fries
Finish with seasoning or topping
Serve as a signature side
The SIDEFRY™ stars
