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Tradition

Explore timeless culinary traditions and savor the rich heritage of flavors in our Tradition concept.

Tradition

Potatoes, part of every tradition

The weekly Sunday roast, the family barbecue that happens every summer or the Christmas menu that the whole family looks forward to: potatoes are part of every tradition. Which heavenly dish will be the star of the party this time? Let potatoes put a smile on everyone's face!

A tradition of unwinding and joy

The allure of fries has always been intertwined with unwinding and joy. A moment of well-deserved pleasure after a tough day at work, or a tasty reward when you’ve just finished a vacation hike. Whether enjoyed with ketchup, aioli, or any preferred dipping sauce, fries bring people together, reminding us that even in the midst of our hectic lives, there is always time to savor the simple pleasures that connect us.

Super crispy sweet potato fries
Retail

Super crispy sweet potato fries

With their naturally sweet flavour and irresistibly satisfying crunch, our sweet potato fries are the ultimate snack or side dish to your home made meal. Treat yourself to a delightful burst of wholesome goodness with every bite.
Crispy oven thin cut fries
Retail

Crispy oven thin cut fries

Our thin cut fries are free from gluten, clean label and crispy. Not only can you prepare them in the air fryer or the oven, you can bake them at home and provide restaurant-like quality.
Super crispy crinkle fries with salmon, peas and spinach
Retail

Super crispy crinkle fries

Our Crinkle Fries are made from premium quality potatoes, carefully selected and cut into the iconic crinkle shape that adds a playful twist to your dining experience. With their unique ridges and perfect seasoning, every bite is a crispy flavor explosion. Whether you're eating them on their own or pairing them with your favorite dish, these fries are guaranteed to make every dinner a memorable one.
Straight cut fries
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Straight cut fries

Our standard straight cut fries maintain that typical, delicious potato flavor as they’re made out of only 2 ingredients: potatoes and oil.

A return to indulgent specialties

Specialty potato creations, such as creamy mash or oven cubes add an extra layer of creativity to our culinary landscape. Creamy mash embodies the comforting embrace of a familiar, velvety texture, inviting us to revel in the nostalgia of home-cooked goodness. Oven cubes, with their crispy exteriors and soft interiors, offer a tantalizing contrast, a testament to the delightful surprises that emerge when tradition meets innovation.

Creamy mashed potatoes
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Creamy mashed potatoes

Prepping mash has never been so easy. A must have in your freezer when you’re in need of an easily portioned, quick meal in a matter of minutes and don’t have the time to cook from scratch. Enjoy our creamy mash that everyone will love.
Oven cubes
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Oven cubes

Our diced potatoes are crispy on the outside, soft on the inside, they are easy to grab and delicious to nibble. A versatile potato product that can be prepared in the oven or airfryer.
Potato balls
Retail

Potato balls

Elevate your home dining experience with our potato balls. As a star side dish, these potato balls will impress your family and friends at the dinner table. As they are small and fun, kids might enjoy these as well.
Hash brown round with Tikka Masala
Retail

Round hash brown

In need of something tasty for breakfast, dinner or craving a delicious quick snack throughout the day, hash browns are a versatile product for all occasions. Easy to prepare in the (air) fryer or oven.

Curious about this trend and the right potato products that come with it?