Fries, Maestro!
Everything you need to enter the private label market
Your market shows untapped potential. Why would you not jump on the opportunity? We get it. The expenses and knowhow to develop and set up a customer brand can be daunting. Test the waters with Maestro. We provide you with everything you need to enter and succeed in the private label space. Yes, it’s that easy.
The core done right
Our core products are a one size fits all solution. A perfect ‘feeler’ range you introduce to your customers. According to your specific market maturity and consumer preferences, our specialists propose some additional products. You immediately get an established customer brand with no efforts on your end. Make it your own and take it to the next level.
Thin fries
Crinkle fries
Thick fries
Seasoned wedges - skin on
and much more...
The next level? There when you need it
When your market has become familiar with the Maestro range and show hunger for more innovative and experiential frozen potato products. Maestro covers the basics, but also allows your brand to grow when the market enters a new maturity stage. Maestro Super Crispy is a conform continuation that doesn’t call for the development of a new brand.
The rise of Maestro in Italy
Maestro entered the Italian market in 2016. Since then, it has rapidly become a dominant player in both retail and food service. Chains offer an extensive Maestro range, and the recent entry of Maestro Super Crispy has been well received by the market.
But Maestro also made its way into food service: in the Italian sector, a third of the food service players are being delivered with Maestro products. In less than a decade, this low entry customer brand has been able to capture a significant share of both the retail and food service industry.