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Your category partner

For the core & more

Customer brand experts

We help you build your brand. And make it thrive

  • Rooted in customer brands, focus on customer brands

  • Healthy 50-50 split retail and food service volume

Everything for consistent growth

Providing you consistency and opportunities across all domains

Quality

Reliable and consistent quality

Volume

We support your growing business

Range

Full range of products and innovation to differentiate

Service

Flexibility, communication and continuous improvement

French potatoes, French manufacturing, French fries

How we build and expand your customer brand?

We play a home game on French soil!

  • Focused growth plan for the French market

  • Team of experts dedicated to French market and product development
    - (Close to) native speakers as SPOC
    - Product and Category Managers solely working on your market
    - French speaking agronomists to cultivate relationships with local farmers

  • Construction of French processing facility in Escaudoeuvres

Agristo wants to fully cater to the French market

We will be operational with our new processing plant in North France, Escaudoeuvres, from 2027.

This will allow us to:

  • Expand our contacts with local French farmers.

  • Shorten our supply lines to our second biggest market.

  • Offer sustainable employment in the French food industry.

Our product range for the French customer brand space

Fryer range

Tasty golden yellow fries that comply with French sustainability and health guidelines

Oven & air fryer range

Constantly testing consumer needs, we just have developed a NEW recipe

Formed products

We offer all formed products and are the absolute reference in many of them

& more...

Vegan, clean label, bio,...

Straight cut fries

Steakhouse fries

Allumettes

Wedges

BBQ

Consumer panels & extensive market research

In-house research of the French market has seen confirmed that:

  • Taste is a core driver to consume.

  • Consumers crave a smooth, moist texture on the inside and crunchy texture on the outside.

  • Well-seasoned products are gaining momentum.

Approved by the French

French consumer panels tested our renovated oven range against …

  • The traditional brand benchmark

  • Another prominent private label player

Key findings about our renovated range:

  • A general (visual) appreciation superior to the competition.

  • Smell, texture and taste according to consumer expectations.

  • A positive score on the intention of reconsumption.

Our renovated oven range

Improved on 4 different aspects:

  1. Golden color more pleasing to the eye

  2. Optimized crispness thanks to adapted production

  3. Better taste that is in line with the market benchmark

  4. Clean label certified

Specialty products

We love potatoes. The more your consumers love it, the more they start to crave specialty products. Agristo shines with a superb, proof-of-quality specialty range.

We supply the most appealing categories for the French market.

Being the absolute product reference for:

  • Pommes dauphine

  • Hash browns

  • Potato shapes

& more

We lead innovation within the frozen potato category thanks to:

  • Category assessment, market research & paneling and tiered approach

  • Developing and launching new products in line with consumer needs

  • Offering vegan, clean label, bio options and sustainable cardboard packaging