
Your category partner
Customer brand experts
We help you build your brand. And make it thrive
Rooted in customer brands, focus on customer brands
Healthy 50-50 split retail and food service volume
Everything for consistent growth
Providing you consistency and opportunities across all domains


Volume

Range

Service
French potatoes, French manufacturing, French fries
How we build and expand your customer brand?
We play a home game on French soil!
Focused growth plan for the French market
Team of experts dedicated to French market and product development
- (Close to) native speakers as SPOC
- Product and Category Managers solely working on your market
- French speaking agronomists to cultivate relationships with local farmersConstruction of French processing facility in Escaudoeuvres
Agristo wants to fully cater to the French market
We will be operational with our new processing plant in North France, Escaudoeuvres, from 2027.
This will allow us to:
Expand our contacts with local French farmers.
Shorten our supply lines to our second biggest market.
Offer sustainable employment in the French food industry.
Our product range for the French customer brand space
Fryer range
Oven & air fryer range
Formed products
& more...

Straight cut fries

Steakhouse fries

Allumettes

Wedges
Consumer panels & extensive market research
In-house research of the French market has seen confirmed that:
-
Taste is a core driver to consume.
-
Consumers crave a smooth, moist texture on the inside and crunchy texture on the outside.
-
Well-seasoned products are gaining momentum.
Approved by the French
French consumer panels tested our renovated oven range against …
The traditional brand benchmark
Another prominent private label player
Key findings about our renovated range:
A general (visual) appreciation superior to the competition.
Smell, texture and taste according to consumer expectations.
A positive score on the intention of reconsumption.
Our renovated oven range
Improved on 4 different aspects:
Golden color more pleasing to the eye
Optimized crispness thanks to adapted production
Better taste that is in line with the market benchmark
Clean label certified
Specialty products
We love potatoes. The more your consumers love it, the more they start to crave specialty products. Agristo shines with a superb, proof-of-quality specialty range.
We supply the most appealing categories for the French market.
Being the absolute product reference for:
Pommes dauphine
Hash browns
Potato shapes
& more
We lead innovation within the frozen potato category thanks to:
Category assessment, market research & paneling and tiered approach
Developing and launching new products in line with consumer needs
Offering vegan, clean label, bio options and sustainable cardboard packaging