Maestro, tiered for smarter choices

Foodservice

One brand. Three performance levels. Easy to grow your range. You get to choose the right fry. Every time. Because Maestro is now clearly structured into three tiers, making it easier to build (and upgrade) your assortment with confidence. The product quality you trust stays the same. What’s improved is how quickly you can match the right solution to the right moment, from everyday service to demanding delivery.

Maestro Classic is your dependable base: consistent results for classic and formed products. Maestro Crispy is designed for delivery value; helping fries stay enjoyable on the way to the customer. Maestro Super Crispy is the premium step-up when maximum crispiness and hold time make the difference.

Tiering for evolving markets

This tiering supports evolving markets and consumers perfectly: start with the essentials, introduce delivery-focused performance when it matters, and add premium crispiness when guests are ready without needing a new brand story each time.

The refreshed Maestro packaging is fully rolled out on flexible 1 kg and 2.5 kg bags, with clearer on-pack USPs and cooking guidance. Want visuals and ready-to-use materials? Visit the Maestro content hub or contact your Agristo representative.

Related blog posts

The French know their fries, and so do we

Fries remain one of the biggest frozen potato categories in many markets, enjoyed both as convenient oven fries and as the classic deep-fried favourite.

But what makes the perfect fry? That depends on who you ask, and how it is prepared.

Consumer expectations are shaped by local tastes, eating habits and preparation methods. What works in one country will not necessarily win people over in another. That is why, for the French market, we started with one essential question: what do French consumers really want from their fries, whether prepared in the oven or deep fryer?

Packaging that makes shoppers buy

How do you give your pack a clear 3-second pitch? Because shoppers don’t read. They recognize. They scan the frozen aisle for consumption moments, flavor cues, and texture promises. People decide in seconds. More so, 9 out of 10 shoppers decide on the spot what to buy. When packs signal the experience before purchase, conversion improves, trade up becomes easier, and repeat follows.

Agristo strengthens its presence on the French market and attends Snack Show Paris

We’re continuing to grow our footprint in the French market. This year, we’re taking an important step by joining the Snack Show Paris, one of the key events for snacking and quick service restaurant professionals. It’s an opportunity for us to connect directly with partners, chefs, and innovators who share our passion for great potato products.