Food for the whole family, check

The need for connection with loved ones and family has never been more established in consumers’ daily lives. Frozen potato products make up a core category of family meals. Why? It’s because yellow golden deliciousness checks all the boxes for family fun …

Convenient time saver

Healthier cooking methods

Emergency solution

Cool and visually appealing

Kids love them

Meaningful connection is about spending quality time with the people you love. So, spend it wisely. Frozen products show their convenience as you save on prep time, allowing a more relaxed and lengthy dinner conversation. Or maybe you got home late and the stores are already closed. No stress: frozen potato products are the ultimate emergency solution to turn easily cook up a tasty meal to unwind after a hectic day.

The kids are in charge

Our products acts as crowd pleasers, bringing together different generations. Parents like to think they’re making decisions. However, it’s the kids that strongly drive purchase decisions. Thanks to extensive consumer need states research in our main markets, we’ve discovered 4 out of 10 parents buy a product because their children explicitly asks for it. Again, potatoes come out on top. They are cool and visually appealing to youngsters. Kids love the smooth and crispy textures, rich flavors and diverse shapes.

And parents love them too. Convenient, tasty and with a broad range of healthier alternatives or optimized for healthier cooking methods. Frozen mash? Pure potato bliss easily portioned in cubes. Tater tots? Fun food that is kid-friendly with the option to prep it in the oven or air fryer. Check!