Premium mashed potatoes
Easy to portion, creamy and the natural taste of pure potato. Our rich in flavor mash a perfect ingredient for any family meal.
The need for connection with loved ones and family has never been more established in consumers’ daily lives. Frozen potato products make up a core category of family meals. Why? It’s because yellow golden deliciousness checks all the boxes for family fun …
Convenient time saver
Healthier cooking methods
Emergency solution
Cool and visually appealing
Kids love them
Meaningful connection is about spending quality time with the people you love. So, spend it wisely. Frozen products show their convenience as you save on prep time, allowing a more relaxed and lengthy dinner conversation. Or maybe you got home late and the stores are already closed. No stress: frozen potato products are the ultimate emergency solution to turn easily cook up a tasty meal to unwind after a hectic day.
Our products acts as crowd pleasers, bringing together different generations. Parents like to think they’re making decisions. However, it’s the kids that strongly drive purchase decisions. Thanks to extensive consumer need states research in our main markets, we’ve discovered 4 out of 10 parents buy a product because their children explicitly asks for it. Again, potatoes come out on top. They are cool and visually appealing to youngsters. Kids love the smooth and crispy textures, rich flavors and diverse shapes.
And parents love them too. Convenient, tasty and with a broad range of healthier alternatives or optimized for healthier cooking methods. Frozen mash? Pure potato bliss easily portioned in cubes. Tater tots? Fun food that is kid-friendly with the option to prep it in the oven or air fryer. Check!
Easy to portion, creamy and the natural taste of pure potato. Our rich in flavor mash a perfect ingredient for any family meal.
For the family in a morning rush: filling and nutritious potato waffles that are made quick. Perfect for brekky or a snack on the go.
We have al kinds of shapes, from animals to hearts. A perfect combo of fun and flavor. Every snack becomes a memorable experience.