Masterful mash, maxed margins
Premium mashed potatoes remain a fan favorite for many people. An evergreen chefs can easily match with modern menus. We know a second, premium potato inspired product is a great way to drive margins. What’s more, the consumer actually is the requesting party, wanting to be able to choose a side with their main.
Let's not forget mash
You almost automatically think about other fry variants. Different shapes and textures. But let’s not forget mash. Let’s have a look at France. In our consumer need states research, we see mash just tops fries as the preferred at home product, with 6 in 10 indicating they eat mash at least once on a monthly basis.
However, just as with eating at home, mash is a consumer favorite in the out of home category, only switching with fries for the top two spots . For customers, choosing mash is popular because …
it goes with many dishes.
it brings up childhood memories.
it feels as a more healthy alternative versus fries.
it is very tasty, of course!
Mash goes with many dishes
Offering mash as an alternative side will not only benefit the consumer, but also the chefs. Keeping your clients happy (91% value being able to choose the side that goes with their main), you can increase your margins with premium secondary options as consumers are willing to pay extra for alternative of fries. Furthermore, it’s worth mentioning these choices often lead to less waste: people are less likely to let a more expensive side go to waste, whereas they tend to ask for more fries than they’ll eventually end up eating.
Mash goes with many dishes? We’ll prove it. Serving some inspirational dishes.
Mash with paella
Mash with paella? Where’s the rice? We’ve changed things up in this Spanish traditional dish: letting mash do the heavy lifting. It acts as a flavor enabler, enhancing the flavors of all other ingredients, such as chorizo, sundried tomatoes, clams, peas and chicken. If the mash is done right, you’re basically set. And ours is tasty and convenient.
Mash aligot
This cheesy mash is like a potato raclette, but different. Call it a classy chameleon. It fits perfectly with all types of vegetables. You can make it cozy with charcuterie and a roast piece of meat. As a French classic, it combines both quality products of cheese and mash, acting as a flavor carrier.
Mash gravy
Perfect to up the level of Sunday Roast. Comfort food. Family food. And food to share and enjoy. This recipe is a versatile one. The volcano fits everywhere: combine it with roast lamb, meatballs or chicken … the options are endless.