At Agristo, the beautiful simplicity of our fries is preceded by extensive market research and a thorougly thought out development process. The result: products that fully fit the client’s and its consumer’s needs. Let’s have a look at how it’s done and what products we’re making for the market of today and tomorrow.
Before even beginning our 9-step development process, we need to know what the market looks like and what direction it is headed. You’ve all noticed the surge in private label market share. But the tiered private label landscape today has created new, exciting opportunities.
Looking at the leading US market, private label is sitting at 19.9% market share. Sure, people are eyeing private label to save money, but there’s nuance to this … Within the tiered private label landscape, it’s the premium tier that’s growing the fastest.
Premium private label is set to grow 76.2% between 2021 and 2026. By then, the premium tier will claim 14.4% of the private label pie, nearly double from 20 years ago. This, along with the equally explosive growth in the mid-tier range, is in contract with the ‘moderate’ growth in the value tier.
Okay, so diving into the premium segment, we can now put on our development hat and go through our 9-step process: from choosing the right cut and oils, to finetuning bite, taste and look, making sure the products carry the proper labels and certificates.
Taste is key, but taste reassurance more so. 80% of shoppers are on-the-spot deciders. Check out our packaging tips for private label, from labelling, certification and copy, turning shoppers into consumers.
We’ve defined crisp as one of the main steps in our path to the perfect fry. Depending if you’re a retail or food service player and the markets you serve, we can figure out what fries fit your specific needs. Some markets prefer a classic fry with a generous pure potato taste. Other markets might like something entirely different: crispier products and more variety. Our Crunch Barometer allows us to find the right bite. Check it out!
Okay, we’ve figured it all out. The market, the tier, the product, the taste, the packaging, … Care to see what our 9-step process has lead to? Let’s have a look at some of our products that are a perfect fit for premium private label.
