Weeknight speed, weekend vibe
Skinny, golden and guilt-free thin-cut fries. A quick air fryer fix or an easy oven bake that makes every dinner feel like a night out.
Frozen potato products optimized for daily rituals
Retail
You remember when air fryers were just a gadget? Today, it’s the way millions cook every week. The oven never left the stage either. It remains the steady, trusted partner for family meals and bigger batches. Our products master both, designed to deliver the same crisp, every single time. No surprise there: in-house market research shows 86% consider convenience a core driver when choosing frozen potato products, and speed and health-conscious eating are two of the primary reasons they reach for the category.
Why we optimize for both air fryer and oven
Every kitchen has its own rhythm. The air fryer is all about speed and lightness: less (or no) oil, less waiting, done in minutes. The oven is the steady workhorse: bigger portions, even bake, the set-it-and-share solution. Across markets, the oven remains the key prep method because it balances convenience with health motivations and an optimal taste experience. But the air fryer has been rising for successive years, now sitting in fourth overall, and in some product categories it’s already leapfrogged. In the UK, 63% of consumers typically use an air fryer to prepare their frozen potato products, while the oven remains a staple in France. That’s why we craft our products to shine in both.
We crispy swear on it
Crispiness is more than texture, it’s an experience. That first bite with its audible snap, the fluffy potato inside, the way it stays crispy long enough to savor. We’ve perfected products that hold their crisp, whether they’re rushed out of the air fryer or baked in the oven for a family table. And because air fryers score even higher in use on formed products and fries, we engineer these cuts to deliver that same long-lasting crunch in either appliance. It’s the kind of sensory experience that makes every moment of indulgence feel just right.
Airy crisp
Quick air fryer fixes or easy oven bakes. Agristo offers comfort food at its most iconic with our thin and straight cut oven fries. Bold seasonings that thrive in the air fryer with our seasoned wedges, and playful shapes imagined in our Potato Hearts. This and more, optimized for both air fryer and oven use.
The family favorite
Comfort food at its most iconic. Straight cut fries that bring everyone to the table — dependable, shareable, and always welcome in the freezer.
Streetfood flavor from home
Chunky wedges packed with serious seasoning. They bring global taste adventures into the kitchen … no food truck required.
Playful by shape, serious by taste
Whimsical hearts that catch the eye and win over families. A product that sells on fun, but keeps shoppers coming back for the flavor.
For the love of potatoes
At Anuga, we showcased our passion for potatoes with a gallery of potato concepts and innovations. One of the many highlights? Our air fryer and oven-optimized products, designed to fit perfectly into the way people cook today. With convenience steering purchase decisions for most shoppers and air fryer use accelerating—especially in the UK—our range meets people where they are, without compromising on health motivations or taste. From thin cut oven fries to seasoned wedges and playful Potato Hearts, it’s proof that the potato keeps evolving, and we’re leading the way. Relive the theme for the love of potatoes.
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