The day Average Joe offered the Jamie Oliver experience
It’s sounds like a cliché every time we say it, but it usually holds true: “I cannot properly do it, because I am short on time.” That’s why for everything we do in life, we are trying to develop solutions to make life easier and more convenient. Pleasing convenience seekers around the world, the biggest target audience according to Agristo’s consumer insights, our potato inspired products already offer culinary haute cuisine that’s ready in no time. The everyday cooking struggle? Gone.
He’s having friends over tonight and wants to impress. But he’s already running late. Time for a late stop at the store. Forget about cooking up something intricate or fancy. Shoot. He then realizes there’s a shortcut to fine dining on display in the frozen aisle. Off he goes.
Some warm and finger-licking good appetizers to kick off the evening with a bang? Joe decides funky potato loops and crispy mini roast potatoes will set the tone for a wonderful get-together. Put them in the air fryer or oven for a short period, serve them with a couple of matching sauces and poof: done.
What about the main course? Having to entertain his guests, he doesn’t want to spend a big chunk of the evening doing prep in the kitchen. However, he won’t settle for less than amazing. What’s great? Gratin! He goes looking and sees a wide array of choices. “Potato gratin with spinach and ricotta cheese? Hmmm. Just what I need, something to easily throw into the oven what otherwise would take me over an hour to make.”
Safe to say the night’s a big hit. Joe didn’t have to stress and still was the man of the hour, offering a Jamie Oliver-like experience to his guests. Not bad for an amateur cook, right?
Will you turn all your customers into the fine dining experts? Will your chain offer people the products to make them feel like a star chef like it’s nothing? It’s a matter of awareness. Joe saw the many treasures that lie within the frozen potato product aisle. Consumers crave quick convenience for a multitude of occasions and reasons. But they’re not all aware of the benefits that the frozen aisle has to offer.
See what’s driving consumers’ call for convenience and what they are after in our insights article.
In the meantime, let's have a look at what Joe's options were for culinary convenience for the living room.
Frozen gratins provide a gourmet experience in no time. You don’t have to spend an hour slicing, layering and cooking a complex creation: our specialty gratins allow consumers to savor rich flavors without sacrificing time that could be spent elsewhere.
Sometimes you just wish you didn’t have to bother with time-consuming tasks, such as peeling and cutting. You want a quality product with great taste, without putting in the work. However, it still has to look like you’ve put in a good amount of effort, misleading even expert eyes. Voila, in comes frozen potato convenience.
