It’s almost that time of the year. The festive season. A period when retailers dust and brush up their Christmas brochures with some well-known feast favorites like croquettes, pommes dauphines and duchess potatoes. But the party for potatoes never stops, research indicates. Time to rethink your party plans.
Insights in some of our biggest markets confirm the obvious: potato inspired products absolutely shine during the Holiday season. More than 9 out of 10 respondents consume potato products during Christmas and 57% during the New Year’s festivities. But also other celebratory moments see potato products being served. What stands out? Birthdays.
More than 4 out of 10 respondents consume frozen potato inspired products during at a or during their birthday party. This is linked to the need for people’s need for indulgence and stimulating all senses in different ways.
Things that appear to be especially relevant in the context of celebratory events in a bigger group, such as your birthday bash. During these happenings, potato products are primarily used as a side dish to accompany a main. In addition to birthdays, frequent usage occasions also feature graduations, promotions, or housewarmings. The potato category has the ability to …
Offer a variety of (new) products
Differentiate and excite with shapes, flavors and textures
Give a premium food experience with high quality products
Looking for something a convenient party meal? Or some fluffy goodness? All irresistible sides, here at your side!
What if you can mix things up? Think providing some creative snacks, or spoil your company with a classic side with intense flavors.
