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What’s new in Potato Paradise? Discover deep dives into the retail and food service markets, read our expert takes on market developments and see how we evolve as a company.

Also curious about the latest potato product trends? Head over to our
Potato Concepts and start salivating at your screen.


Consumers are feeling snacky

What drives our need to share some snacks

Agristo trendwatch 2024 in the foodservice industry


Agristo trendwatch 2024 for retail

Let us take you through the 3 main values that influences significantly today’s consumer behavior.

Powerful packaging for private label

You’d be surprised to hear how many shoppers wait to pick their brand when they’re standing between the isles. This makes the influence of good packaging a powerful weapon for private label as shoppers look for visual taste reassurance. Check out some of our suggested tips to boost buyer intent.
About Agristo

How our potatoes grow

Those delicious fries we make? It all starts with the seed potatoes. Seeds that have the strength to sprout. So, at first, the fields look empty. All you spot are the typical mounds. Because the seed’s first priority is taking root in search of water.

SOS Kitchen: How to overcome staffing challenges with frozen convenience

In the landscape of the culinary industry, the shortage of skilled kitchen staff has become an increasingly challenging issue for chefs and restaurant owners. While some may count themselves among the fortunate few who have successfully navigated the turbulent waters of staffing woes, many others are left grappling with the dilemma of maintaining consistency, quality, and efficiency in their kitchens. Enter freshly frozen products: making good use of frozen products will alleviate the burden of staffing challenges but also elevate the overall dining experience for both chefs and customers.

The evolution of private label: from cheaper alternative to prime differentiator

Private label today continues to thrive and grow. In the European markets we see private label taking around 38.1% market share, while it’s reaching the 20% mark in the US market. A shift in strategy and economic developments keep fueling its success. Back in the earlier years, private label was a whole different ball game. Let’s dive into the history of private label.

The future belongs to private label

Private label market value in Central Europe is growing at a steady pace (+2.1%) and analysts see the private label’s market value growing at an even bigger rate this year (+2.4%). Why? The explanation is multifold, and goes beyond what you might suspect.

See how our BBQ differs from years back. Rise of casual BBQs helps drive frozen category

BBQ season is upon us. A true classic on a hot summer day. However, today’s ‘standard’ BBQ looks quite a bit different than a couple years back. Why? Because the single constant in life is that everything is subject to change. Let’s have a look at the latest shifts and trends in the BBQ sector. To start things off, we might have to debunk our first statement a bit. Because weather conditions will always be the main reason to have or not have a barbecue, with wanting to organise a general get-together coming in second. But as we moved to a more hybrid form or working since the pandemic, there’s been a shift in BBQ times and planning.

How we’ve kept Brexit impact to a minimum

We’re now a good 2 years into the finalization of Brexit. We can look back up to this day and safely say Agristo has done everything to uphold one of its core values, which is to service and unburden our clients in any way possible.

Why a tiered private label architecture can improve your retail business

Catering to diverse customer preferences is a crucial aspect of thriving in the competitive retail landscape. In response to this challenge, the adoption of a tiered private label architecture has emerged as a strategic approach for retailers worldwide. This nuanced system not only accommodates a wide array of consumer tastes but also positions retailers for success. In this comprehensive exploration, we delve into the multifaceted advantages that a tiered private label architecture can bring to your retail business.