What’s new in Potato Paradise? Discover deep dives into the retail and food service markets, read our expert takes on market developments and see how we evolve as a company.
Also curious about the latest potato product trends? Head over to our Potato Concepts and start salivating at your screen.
India isn’t just a good place to grow potatoes ... it’s one of the best. Sitting squarely in the global potato belt, the country ranks #2 worldwide in potato production, with over 50 million tons harvested annually. That’s not just scale, that’s opportunity.
In foodservice, size does often matter. And when it comes to fries, length counts for plate appeal, portion control, and customer satisfaction. That’s where India’s unique growing conditions give Agristo a natural edge.
We’ve supplied American customers for years. As they’ve come to value our quality and expertise in private label, building in the U.S. is the natural next step. The real question was where to put down roots.
New products are best when they start with a conversation in the kitchen. With chefs at the top of their creative game. Our new crispy savory seasoned skin-on wedge is tested, refined and made in real kitchens, not a lab. The result: savory flavor with a global reach.
You remember when air fryers were just a gadget? Today, it’s the way millions cook every week. The oven never left the stage either. It remains the steady, trusted partner for family meals and bigger batches. Our products master both, designed to deliver the same crisp, every single time. No surprise there: in-house market research shows 86% consider convenience a core driver when choosing frozen potato products, and speed and health-conscious eating are two of the primary reasons they reach for the category.
We’ll spare you ambiguous theories about margins. We know, chefs just want proof. With our profit calculator, the proof is in the pudding—or fries, actually. Just a few quick inputs, and you’ll get the real numbers: how much extra profit can you make by expanding your menu with premium potato inspired sides. No fluff. No guesswork. Full clarity. And if you're like many kitchens, you're not alone. Many chefs don't now their exact margin per item. This tool will change that in seconds.
Fries are the new flavor frontier. A canvas for flavor exploration. Shoppers are no longer satisfied with plain. They want bold. Global tastes in every part of their meal. In our UK and France research, 21% of consumers still see room to improve the taste experience—especially with more seasoned options—and that’s exactly where our new seasoned fries come in.
The French fry? Think again. In the global frozen potato market, France holds a fascinating position. It’s at once traditional and forward-looking, indulgent yet health-aware, and perhaps most notably: proudly local. For retailers and brands looking to win shelf space, let’s have a good look at the nuanced profile of the French consumer.
Data driven moves for businesses ready to scale smart
More and more consumers expect specific air fryer instructions.
But today, many packs still only show oven or fryer times — and that creates friction.
Highlighted in our Back to the Future trend report, consumers are craving sensorial exploration and global influences in food. We’re seeing preferences shift. Away from the plain and toward the adventurous. And frozen potato products are following suit. That doesn’t mean people are giving up on their trusted favorites. But they are embracing new seasonings that bring a sense of discovery to everyday meals.